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Sales and marketing

No business can afford invisibility, which is why the way a business markets itself and how it plans its sales are vital to its development and growth.

Brand awareness: making your mark

The value of a marketing plan

Assess your competitors

Direct marketing

Growing the top line with a marketing audit

How much to spend on marketing?

Sell benefits not features

SWOT analysis - look before you market

Distance Selling Regulations: an introduction

Advertising: complying with the rules

Promote your business: PR

Promote your business: advertising

Promote your business: marketing

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      • Selling benefits not features
      • SWOT analysis - look before you market
      • Distance Selling Regulations: an introduction
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      • Promote your business: PR
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      • Promote your business: marketing
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Related guides

  • Advertising: complying with the rules
  • Assess your competitors
  • Online marketing: how to advertise on the internet
  • Growing the top line with a marketing audit
  • Identifying gaps in the market

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